Next time you head to the supermarket, be aware that the cheapest option is not necessarily going to be good for your health.

A New Zealand study revealed that products put on special in four supermarkets in a one-month period were rarely the healthiest.

Cheap unhealthy drinks dominated healthy, reduced-fat milk drinks and were also sold at larger discounts.

The study has prompted the Dietitians Association of Australia (DAA) to call for supermarkets to reconsider the products they put on special.

Eating and drinking habits were influenced by price, the DAA chief executive said.

Supermarkets should instead promote healthier foods and drinks with less sugar and saturated fats.

It’s a small step in tackling the growing obesity epidemic, but one in the right direction at that.

For more info:  stuff.co.nz

Filed under: Food & Nutrition, Lifestyle, blog